Superior Propane, Canada’s leading distributor of low-emission propane, has a longstanding partnership with the Canadian Cancer Society (CCS), raising nearly $584,000 for the cause over 13 years. They're not just talking the talk; they contribute $10,000 each year to support initiatives such as metastatic breast cancer research and the wig bank program. 

The Challenge

Superior Propane was ready to kick its Breast Cancer Awareness Month efforts up a notch. They wanted to spice things up with a unique and fun pop-up shop. The main goals were to get more employees involved, and crank up their charitable impact.

The Strategy

So, they brought in the experts at Brand Blvd to cook up the pop-up online store for Superior Propane's Breast Cancer Awareness Month campaigns in 2022 and 2023. The game plan? Create an online platform that's easy on the eyes and user-friendly, showing off the cool limited-edition breast cancer awareness merch. Superior pledged to match swag sales during these campaigns, effectively doubling the impact of their fundraiser. Their choice to support this cause—that hits close to home for so many—maximized visibility and engagement.

The Results

Superior Propane's pop-up shop for Breast Cancer Awareness Month was a smash hit over those two years:

Financial Impact: Across both campaigns, merch sales pulled in an extra $8,336 in donations adding a sweet bonus to their annual corporate donation. Doubling down by matching merch sales was a game-changer.

Employee Engagement: The pop-up shop's success showed in the numbers and the buzz across the company. Employees were all in, digging into their own pockets to purchase a collective 363 pieces of campaign-themed gear which generated about 225 online orders! That's some serious employee participation!

The Conclusion

Superior Propane's approach to its BB-created pop-up store hit the bullseye. The well-designed merch and the clear message about the company's matching contributions got more employees on board and brought in some hefty extra donations. The campaign didn't just hit its charity goals; it also pumped up the sense of community and corporate social responsibility at Superior Propane. This case study is a shout-out to the power of well-done pop-up stores – they're not just for selling swag; they're tools for sparking engagement, boosting charity impact, and making employees feel like they're part of something big.

ABOUT SUPERIOR PROPANE

For over 70 years, Superior Propane has been delivering propane to their customers in more than 10,000 communities across Canada. Learn more at SuperiorPropane.com.